The BSW Story - The Beginning

Ah, where do we begin? It’s hard to say where BSW really started, as we’ve been passionate about music since we were all very young. That being said, let’s go back, way back, to the very beginning, and see what we can uncover…

Jason Seaver's Story

One of our founders, Jason, remembers listening to Pink Floyd on his Dad’s B&O towers, and discovering for the first time just how beautiful music could sound. Upon developing his own musical tastes, Jason decided he would like to find out just how loud the speakers were able to play.

Well, after having to pay for the speakers to be re-coned himself, at the age of 9, Jason learned that sound quality was always more important than ridiculous amounts of volume. To this day, Jason has never destroyed another set of speakers.

Coby Cranman's Story

Another BSW founder, Coby, who is also a professional music producer and audio engineer, started getting serious about music around the time he was 10 years old, when he began setting up multiple tape recorders and CD players in the living room and orchestrating rudimentary recording techniques to find out what a Civil War battle reenactment sounded like over his father's George Winston "Winter" CD.

His obsession for sound, music, and recording grew from there, and he found himself devising more and more outlandish scenarios, such as 4 track recordings of falling water on various pieces of found metal, or bizarre songs with one track forwards, one track backwards, and so forth.

Micah Cranman's Story

Our third found, Micah, (much like Jason) experienced at age 12 the incredible emotion changing power of music for the first time while listening to Pink Floyd, The Wall in his brother’s room. In many ways, it was an experience that shattered his innocence; like never before, Micah was able to experience a depth of anguish and joy expressed within the music that was outside his rather simple, idyllic existence at the time. From that moment forward, tied to nearly every experience was an internal soundtrack, the presence of some beloved song in his head as he moved through life.

Present Day

These days you’ll find Jason obsessing over any number of nit-picky details as they relate to BSW product designs. Every product that BSW designs finds its way into Jason’s car for an extended audition, sometimes making the cut, sometimes not. Having installed mobile electronics for the past 14 years, Jason now spends his days fine-tuning BSW products and wishing that he had more cars to fill with all of the new prototypes that find their way into his hands.

In his spare time, Jason races bicycles, has season tickets to the Atlanta Symphony Orchestra, and obsesses over finding the perfect home audio setup. If you have any recommendations, drop him a line and save him from wasting another Saturday auditioning speakers while his poor wife wonders where her husband has been for the last eight hours.

While his current endeavors are slightly less esoteric, Coby has not lost his sense of exploration and adventure when it comes to music and sound, and this excitement has led his production work across the boundaries of many genres, from Bluegrass to Hip-Hop, from film scoring to album production, and now, with BSW, to a new frontier where he has been able to translate his passion for music into a new form - physical equipment which brings the magic of incredible audio to music-loving BMW owners, everyday, across the planet.

Like Jason in his car, Coby can be found in his studio referencing our speakers using his Mackie HR824 monitors.

Today, Micah remains in awe of the incredible power of music, how alive and connected to the present moment it makes him, especially in two environments – live music and dancing. Though not a direct comparison, Micah, an avid concert-goer, uses his experiences at countless live shows as the standard to which he holds BSW products, seeking to create BSW products that make the listener truly believe their favorite artist is really there, playing just for them, because after all, to Micah that’s the finest way to experience music that exists.

The BSW Sales & Logistics Team

When you call BSW, or chat with us online, you’re talking to genuine music lovers and BMW enthusiasts. Whether it’s reminiscing about vehicles past, or talking about a live show that you took in over the weekend, our people know music and most importantly, your BMW.

Halston Pitman
Halston has been with us since late 2006 and has been an integral part of BSW growing into who we are today. Before joining BSW, he graduated from Universal Technical Institute with a degree in Auto/Diesel Technology. He has six years under his belt working with BMW/European repair and performance, with a focus on dedicated track car building and preparation.

Halston has a broad reaching love of music, and knows more about BSW products and how they function in your BMW than anyone.

When not at BSW, he loves helping fellow BMW owners keep their cars running in tip-top shape by offering help on most every BMW forum on the net. He is a longtime and active BMWCCA member of the Peachtree Chapter in Atlanta, Georgia, where you can find him at social gatherings as well as numerous track days as he is on his way to becoming an HPDE instructor.

His current stable consists of a 1999 Dinan M3 Coupe (Track Car) and a 1986 535i (Daily Driver). He is also an accomplished photographer, and very easy to persuade if you need any photos of your BMW.

Zack Sycks
Zach has been with BSWsince late 2008, and has quickly proven himself a valuable asset to the BSW team. In this short amount of time he has amassed a wealth of knowledge and is also finding himself a part of our product development team, as his ear is very valuable to our success. He is a self taught musician and a lifelong student of music and technology.

He plays several instruments, including the lap slide guitar, acoustic and electric guitars, banjo, and most other fretted instruments as well as being formally trained during his childhood years on the piano. He enjoys listening to music and seeing it performed live and has a great appreciation for quality sound.

When he's not working or enjoying music, he spends time with his wife Colleen and their four dogs, while also spending an unhealthy amount of time following college and professional American football.

Lee Redfern is a self-proclaimed music junkie. A percussionist by choice, drum and bass hold a dear place in his soul but his range of musical taste runs the gamut from bluegrass to electronica and back again. As long as there is true musicianship evident, he'll give it a good listen. Lee can be found listening (don't interrupt him) to Django or Touabab Krewe on his vintage Dynaco A-25's paired with his garage sale, prize find of a receiver, the famous Fisher 500. It was a good day...

He's an avid cyclist and general outdoor activities are the norm. Whether mtn biking the Mt. Pisgah area in NC or hiking through the Smokies, Lee loves the outdoors.

Regarding the BMW marque, Lee has owned an E30 and is desperatley seeking an E46 wagon that is just right. Let him know if you find one for him...